Here's why ShopClues, Xiaomi and redBus have turned their focus on rural consumers

Last year, over half of ShopClues’ new customers came from tier-III and -IV towns. Radhika Aggarwal, cofounder of India’s third largest online marketplace, is not surprised. “The real India lies in Bharat,” she says.

You can read more here: Here's why ShopClues, Xiaomi and redBus have turned their focus on rural consumers