Saturday 14 October 2017
How Good Earth created a brand with no advertising
When every fledgling or established brand in the Home Décor category is either taking the “branded content” route or telling the audience how "Setting is Everything" on national TV, one brand is creating four-minute-long videos on the making of a handcrafted luxury quilt.
You can read more here: How Good Earth created a brand with no advertising
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Life insurers earn more in Oct selling lesser policies
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The 24-company Indian life insurance industry closed last month with new business of Rs 22,776.03 crore, up by 31.87 per cent over the prev...
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