Saturday 27 January 2018
How Daawat transformed rice from a commodity into one of the top basmati brands
In early 1980s, the Aroras went against the grain. Though the Gurgaon-based family had been in the business of rice since 70s, the product was nothing more than a commodity—much like masalas, salt and cooking oil—that could be bought by consumers from a nearby mom and pop store.
You can read more here: How Daawat transformed rice from a commodity into one of the top basmati brands
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