Saturday 24 February 2018
Is your brand ready for #DesiRevival?
As I travel the nooks and crannies of the great Indian market, looking at what makes brands tick, I run into this and that. Most of ‘this’ is anecdotal. And some of ‘that’ too niche and narrow to base a sustainable brand and business proposition on.
You can read more here: Is your brand ready for #DesiRevival?
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