Wednesday 1 August 2018

Selling Ayurveda in India’s FMCG Market: Matching Consumer Preferences for Natural, Organic Products


How entrants like Patanjali threaten to unseat top FMCG firms in India using the 'Ayurveda' brand and what it means for the larger FMCG consumer base.

The post Selling Ayurveda in India’s FMCG Market: Matching Consumer Preferences for Natural, Organic Products appeared first on India Briefing News.

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