Saturday, 5 May 2018
How Nykaa has changed the way beauty products are added to the cart in India
Radhika Sharma, a media consultant, doesn’t recall the last time she picked up her favourite shade of lipstick from a retail store. For Sharma, the staff at stores are often overbearing, and the experience of buying beauty products often leads to disappointment.
You can read more here: How Nykaa has changed the way beauty products are added to the cart in India
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